Can I have your attention please? Week 2 review.

This week I was looking at the subject of attention when reading websites.  I knew that people tend to do business with others who they know, like and trust but did you know that the chemical Oxytocin plays a part in this.  Baumgartner carried out an interesting study, which tested this by exploring the linksContinue reading “Can I have your attention please? Week 2 review.”

The Psychology of Persuasion – Week 1 Review

One of my greatest passions in life is learning, it’s the reason why I studied to become a yoga teacher and then as a copywriter.  I recent had the opportunity to apply for a mini degree with the CXL Institute and I’m so glad I did.  As part of receiving a scholarship place I agreedContinue reading “The Psychology of Persuasion – Week 1 Review”