Can I have your attention please? Week 2 review.

This week I was looking at the subject of attention when reading websites.  I knew that people tend to do business with others who they know, like and trust but did you know that the chemical Oxytocin plays a part in this.  Baumgartner carried out an interesting study, which tested this by exploring the links […]

The Psychology of Persuasion – Week 1 Review

One of my greatest passions in life is learning, it’s the reason why I studied to become a yoga teacher and then as a copywriter.  I recent had the opportunity to apply for a mini degree with the CXL Institute and I’m so glad I did.  As part of receiving a scholarship place I agreed […]

When You’re up Against a Deadline.

Yes, it’s been weeks, probably even months since I last posted.  When it comes to doing things for other people I can do them quick sharpish but when it comes down to updating my own blog and selling myself and my skills they end up going on the back burner. What kick-started this particular post […]

G**R – No it’s not a swear word

Chances are if you run a business you will have heard of the General Data Protection Regulation (GDPR), which come into effect on 25 May 2018. Below are 10 tips that will hopefully make the process a little easier along with a template email at the bottom.  If you have any questions or would like […]

The Big Why

For as long as I can remember I’ve had a book in my hand, not stuck to my hand literally but I was one of those kids who if they had to be in a queue, I’d be in line reading a book. I saw that recently at the airport and it brought back some memories.