To write and research from a calm space and have fun learning along the way.
Calmer Copy is about staying calm while I help others to work to their deadlines.
It’s about building trust so that you can get on with what you’re brilliant at while I focus on putting your thoughts in writing whether it is through social media, research for a lead magnet, email sequences and even pitching to other businesses.
What sets me apart from other copywriters are the synergy between the following traits:
Responsiveness – If I can, I will and if I can’t, I’ll say so. I love the same from the people I work with and for me taking ages to respond is a red flag unless it is with good reason.
Honesty – I love working with people who are transparent and without a hidden agenda and I hope that you will find the same when you work with me.
Approachability – this has worked will for me as a yoga teacher otherwise the students wouldn’t come back and it works well as a researcher/ writer because it means that if you can trust me then we can both achieve a great working relationship.
Empathy – One of the marks of a great writer and in my case, this helps when someone is under pressure. Whilst I wouldn’t want to have a client who thinks it’s appropriate to shout at me, I do understand what it is like to be under immense pressure. This comes from a few things – working on a degree, working long hours in Investment Banking, (which I loved at the time) and being a mother.