Can I have your attention please? Week 2 review.

This week I was looking at the subject of attention when reading websites.  I knew that people tend to do business with others who they know, like and trust but did you know that the chemical Oxytocin plays a part in this.  Baumgartner carried out an interesting study, which tested this by exploring the linksContinue reading “Can I have your attention please? Week 2 review.”

The Psychology of Persuasion – Week 1 Review

One of my greatest passions in life is learning, it’s the reason why I studied to become a yoga teacher and then as a copywriter.  I recent had the opportunity to apply for a mini degree with the CXL Institute and I’m so glad I did.  As part of receiving a scholarship place I agreedContinue reading “The Psychology of Persuasion – Week 1 Review”

When You’re up Against a Deadline.

Yes, it’s been weeks, probably even months since I last posted.  When it comes to doing things for other people I can do them quick sharpish but when it comes down to updating my own blog and selling myself and my skills they end up going on the back burner. What kick-started this particular postContinue reading “When You’re up Against a Deadline.”

G**R – No it’s not a swear word

Chances are if you run a business you will have heard of the General Data Protection Regulation (GDPR), which come into effect on 25 May 2018. Below are 10 tips that will hopefully make the process a little easier along with a template email at the bottom.  If you have any questions or would likeContinue reading “G**R – No it’s not a swear word”